Hi, I'm Miranda
Miranda is your next prospect. See how marketing, sales and technology help you land her as a customer.
Get to Know Her
In the past, blasting out a marketing message to 25-54 year olds who live in “X” region may have likely reached Miranda. But, with the new world Miranda operates within a very specific network where she interacts with content that is perfect for her.
Step 1 is to create a Buyer Persona based around your ideal customer. Let’s say Miranda is that customer. You will learn about her in depth and how she prefers to receive content, what her challenges and goals are and what content to develop for her.
SIX’s marketing platform can build and track her journey from the point of contact to the close.
Follow Her Journey
It is essential to know where Miranda is with her relationship with your company. Her current level of interest will determine exactly what type of content you need to deliver to her.
Am I Ready to Buy?
What steps will I take before I am ready to buy?
Miranda’s “Buyer’s” Journey
Here are the stages that Miranda will take on her road to becoming a customer.
Awareness Stage
Miranda realizes she has a problem.
Decision Stage
She then defines & researches options to solve it.
Decision Stage
She finds & chooses a solution.
Create Smart Content
Once you have determined who Miranda is and what she needs it’s time to deliver her the perfect content at the perfect time.
It’s important to think about our own journey at this time. Have you ever gone to a website and they immediately ask for your company size, annual income and more? And what do you do? You probably leave immediately. They haven’t taken the time to learn anything about you yet want highly sensitive information.
With the right technology and strategy, this is completely eliminated for your prospects.
Who Will Win My Attention?
The business that delights me has a customer for life!
Awareness Stage
Blog Post
Entice Miranda with “How-to” articles, “Best of”, “News” and more like content to get her to take the first step.
Light Content Offer
While she is reading the above content, give her an easy win offer like a free eBook or infographic.
Consideration Stage
Blog Post
Miranda is moving through your content, it’s time to serve her with a little more detailed info on her current problem.
Medium Content Offer
Now that Miranda is interacting with your company you can create a higher level offer and in turn ask more info about her.
Decision Stage
Blog Post
Miranda is ready to buy. Give her some epic content here like purchasing guides & product comparisons.
Sales Content Offer
Your content offer gives Miranda a reason why you are the best place to solve her problem. She’s loved her experience and buys from you.