SIX on the 6th

In this installment:

👷‍♀️ Win at construction marketing

🎯 Learn about programmatic ads

🌻 Stand out with human content

🎧 Listen to our guest podcast on AI

💙 See what the SIX team's been up to

🧭 Start your AI journey with SIX

Blog: Construction Marketing: 6 Elements of Marketing for Construction Companies

The construction industry is one of the largest in the world and highly competitive. Whether your company is B2B or B2C, reaching potential customers means cutting through a lot of noise and standing out from competitors. 

That's why it's important to have a strong marketing plan in place. Marketing has a lot of moving parts, but six major elements of marketing are particularly important for construction companies. In our latest blog, we explored what they are, what they involve, and why you shouldn't forget them. 

Blog: What Is Programmatic Advertising?

In one of our recent blogs, we discussed what you need to know about programmatic advertising in 2023, including what it is, the difference between walled gardens and the open internet, and how Universal IDs will make your ads more effective. 

Podcast: Buying Local - Episode 36: Howard Litwak & Chris Ryan

(SIX Marketing) on AI

On a recent episode of Buying Local, Chris and Howard from our team discussed the benefits and pitfalls of using AI in your business. 

Blog: Write Human: ChatGPT, Content Marketing, & How Human Writing Adds Value

In this article, we take a look at how AI content and human content differ, why your brand's voice and expertise matters now more than ever, and what you can do to stand out from your competitors. 

SIX Spotlight: Track Day

At SIX, we value our fun, work-hard-play-hard culture. Our mission is not only to provide the best work but also to develop the best work environment and people through ongoing training, intellectual growth, and team building. For our latest outing, a few members of the SIX team met up for our annual Track Day at the Saratoga Race Course. 

Kick off your AI journey with our new consulting program

Interested in using AI to make your business more efficient but don't know where to start? We just launched our AI consulting program! Visit our website to learn more about the program or reach out to howard@six.marketing for more info. 

A Note from Team SIX ✒

Hello partners & friends,

Did you get some mixed messages from the content above? Sandwiched between our recent podcast episode on using AI and an announcement about our new AI consulting program is a blog about why your content should be authentically human and not a product of artificial intelligence. So where do we stand? 

AI has its place. It's important to correctly identify where that place is in your business and where it's not. With our new AI consulting program, we can help you do that. We can help you use the latest technology to make your business more efficient. 

And while we've got in-house experts in AI, we also aren't using AI for everything. I'll be the first to admit I'm not part of the AI camp. As Director of Content, I can assure you that anything that you're paying for me to write, edit, or optimize is written, edited, or optimized by me. And I'm firm believer in that's how it should be. 

As with most things in life and business, hearing out both sides and forming your own opinion is the best way forward. So I hope you've found these resources helpful! 

Wishing you a successful month ahead! 

Best, 

Hope Relly-Cobb

hope@six.marketing

Director of Content & Senior Analyst

SIX Marketing