We talk about trends a lot in marketing. And in Q1, there always seems to be an abundance of social posts, blog articles, and downloadable reports touting the top trends that will define marketing in the year ahead. So what will be the top marketing trends of 2024?
Well, you might want to look elsewhere. At SIX, we're less concerned with the latest shiny objects than we are with the tactics we see working in the real world.
The noun trends has two definitions (according to Google, courtesy of Oxford):
- A general direction in which something is developing or changing.
- A fashion.
It's the trending (1) vs. the trendy (2). In the age of social media, it feels like the second definition has become the default.
But the first definition matters so much more. How are marketing tactics evolving? What direction do we see them going in? What could make a real difference for our clients, based on their industries and target audiences?
That's what we've asked a few members of our team to pitch in their two cents about. So without further ado, here are 10 marketing trends (in no particular order) that our team thinks could make a difference for your business in 2024.