SIX on the 6th

In this installment:

🔮 Check out our 2024 trend predictions

📰 Read our recent magazine article

⚙️ Learn marketing for manufacturers

🛠️ Build your construction marketing plan

💙 Read about one of our core values

🔎 Get more trend insights from our team

2024 Marketing Trends:

Predictions from the SIX Team

We talk about trends a lot in marketing. And in Q1, there always seems to be an abundance of social posts, blog articles, and downloadable reports touting the top trends that will define marketing in the year ahead. So what will be the top marketing trends of 2024? 

Well, you might want to look elsewhere. At SIX, we're less concerned with the latest shiny objects than we are with the tactics we see working in the real world. 

The noun trends has two definitions (according to Google, courtesy of Oxford):

1. A general direction in which something is developing or changing.
2. A fashion.  

It's the trending (1) vs. the trendy (2). In the age of social media, it feels like the second definition has become the default. 

But the first definition matters so much more. How are marketing tactics evolving? What direction do we see them going in? What could make a real difference for our clients, based on their industries and target audiences?

That's what we've asked a few members of our team to pitch in their two cents about. So without further ado, here are 10 marketing trends (in no particular order) that our team thinks could make a difference for your business in 2024. 

Read Our Article in the Saratoga Business Report!

We're very grateful to the Saratoga Business Report for publishing our article, "Marketing Isn't Magic: The Truth About Marketing and the Real Benefits You Can Expect," in their Q4 issue!

Check out the full magazine below and find our article starting on page 12. 

B2B Manufacturing Marketing Guide: Digital Marketing for Manufacturers

B2B manufacturing companies face a unique set of issues when it comes to marketing their products and services. 

In this blog, we reviewed the best marketing tactics for manufacturers and how to tailor them to fit your market and needs. 

Construction Marketing: 6 Elements of Marketing for Construction Companies

The construction industry is one of the largest in the world and highly competitive. Reaching potential customers means cutting through a lot of noise and standing out from competitors. That's why it's important to have a strong marketing plan in place. In this blog, we discussed six marketing elements you should focus on.

SIX Core Values:

Act Daring

At SIX, we're a team of calculated risk-takers. No company ever succeeded by doing what everyone else does. We believe that a logical approach with unique strategy prevails with amazing results.

Which marketing trends should you focus on? 

At SIX Marketing, we act as a marketing consultant or fractional CMO for many of our clients. We evaluate the tactics they could be using and identify the ones they should be using, based on their goals, industries, and target audiences.

Interested in learning more about 2024's real marketing trends? Reach out to leah@six.marketing to discuss them in the context of your business. 

A Note from Team SIX ✒

Hello partners & friends,

If you read our trends article above, you may have noticed an overarching theme. Without meaning to, so many of the trends our team chose centered around making your marketing more personalized, intentional, and human. 

And that makes sense. In a post-pandemic world with AI encroaching on seemingly everything, people want to connect with other people, not faceless companies or robots. 

What will you do to make your marketing more human and impactful this year? Reply to this email or tag us on LinkedIn and let us know! 

Wishing you a successful month ahead! 

Best, 

Hope Relly-Cobb

hope@six.marketing

Director of Content & Senior Analyst

SIX Marketing