SIX on the 6th

In this installment:

⚡ Read our latest lead gen success story

🔮 Check out our 2024 trend predictions

🎯 Learn about programmatic advertising

🗃️ Get organized with a CRM

💙 Read about one of our core values

🍀 Grow your business better with HubSpot

Client Success Story: Supercharged Leads

Learn how we generated highly qualified leads within the span of three weeks for our long-time client, Electrical Equipment Solutions. With careful targeting and personalization, we were able to book 9 meetings that resulted in 3 open opportunities, including one with a billion-dollar company. 

2024 Marketing Trends: Predictions from the SIX Team

At SIX, we're less concerned with the latest shiny objects than we are with the tactics we see working in the real world. Check out our latest blog for 10 marketing trends that our team thinks could make a difference for your business in 2024. 

What Is Programmatic Advertising?

We've been monitoring programmatic advertising for a few years now, and it's becoming increasingly clearer to us that this strategy is here to stay — and that it's a game-changing tactic many of our clients will need in order to succeed as data privacy laws continue to change the digital landscape. Read this blog to learn more about programmatic ads.

The Benefits of Using a CRM (& Why Your Business Needs One)

A CRM is a vital tool for growing your business and increasing the efficiency of your organization. Read our blog to learn how CRMs can help you better understand your customers and prospects, drive sales, and unify your sales and marketing. 

SIX Core Values:

Collaborate

At SIX, we believe true client success comes from an open and honest partnership where both parties are on equal ground. Effective collaboration always brings the best outcomes.

Grow your business better with HubSpot

Did you know our strategic partner tMedia Consulting is a platinum-level HubSpot Solutions Partner? Together, we help our clients implement and get the most out of HubSpot's extensive platform, including its CRM, marketing, sales, service, CMS, and operations platforms. We'll help you determine which features will benefit your business the most. Reach out to leah@six.marketing to learn more!

A Note from Team SIX ✒

Hello partners & friends,

If there's one thing you take away from the resources above, it's that having the right technology and processes in place can help set your business up for success. 

There's a lot of hard work and strategy involved in marketing, sales, and growing a business. But there's also a lot of uncertainty and factors you can't control. Some of it has to be left up to luck. 

Have you ever heard the Seneca quote, "Luck is what happens when preparation meets opportunity"? Laying a strong foundation of technology and process enables you and your team to scale your efforts as needed, so you're fully prepared to make the most of the opportunities you've worked so hard for. 

Wishing you a successful month ahead! 

Best, 

Hope Relly-Cobb

hope@six.marketing

Director of Content & Senior Analyst

SIX Marketing