SIX on the 6th

In this installment:

🔄️ Speed up your long sales cycle

🎓 Learn marketing for manufacturers

🔗 Drive engagement with LinkedIn

🎉 Read our latest success story

💙 Attend a fundraiser with SIX

🌷 Pick your best prospects out of the crowd

3 Strategies to Speed Up Your Long Sales Cycle

Managing long sales cycles is one of the problems we hear about the most as marketers. But the sales cycle isn't a marketing problem, right? Traditionally speaking, no, it’s not. But any marketing professional could probably tell you about a time they ran an objectively great campaign that generated leads but no sales. And that’s frustrating for everyone involved.

It’s one of the reasons we decided, a long time ago, to expand our own services to include not only marketing, but also sales training and consulting. We’ve found that working with our clients to improve sales cycles helps them see more success in their marketing. Read our latest blog to learn three strategies we typically use to speed up our clients’ sales cycles. 

B2B Manufacturing Marketing Guide: Digital Marketing for Manufacturers

Learn about some of the most effective marketing tactics for manufacturing companies, including account-based marketing (ABM), content marketing, digital advertising, trade shows, and more. 

Account-Based Marketing on LinkedIn: Why the Platform Is a Great Tool for Engagement

For many of our clients, LinkedIn outreach has a much better ROI than sales emails.  Learn why LinkedIn is a great alternative to emails and why we've seen so much success with using LinkedIn for ABM campaigns.  

Client Success Story: Supercharged Leads

Learn how we generated highly qualified leads within the span of three weeks for our long-time client, Electrical Equipment Solutions. With careful targeting and personalization, we were able to book 9 meetings that resulted in 3 open opportunities, including one with a billion-dollar company. 

SIX Spotlight: Doing Good

We're excited to once again be involved in planning Shaken & Stirred, an annual fundraiser for Universal Preservation Hall (UPH) in Saratoga Springs. Please join us at Saratoga National Golf Course on Thursday, May 16th as local business teams participate in a bartending competition for tips, with all proceeds helping UPH bring family programming to its stages through Proctors' Collaborative School of the Arts!

How do you pick your ideal prospects out of the crowd?

Account-based marketing isn't as effective if your target accounts aren't in need of your services. Enter: high-intent ABM. Our team uses cutting-edge tools to identify which companies within your ideal customer profile are currently in the market to buy. Reach out to leah@six.marketing to learn more about our new program.

A Note from Team SIX ✒

Hello partners & friends,

Almost all of the resources above discuss ABM to some extent. And there's a good reason for it! Over the years, we've found that the best way to quickly generate high-quality leads is to take a spear-fishing approach that targets carefully selected accounts that meet your ideal customer profile and need your product or services. 

And with the right technology, we can do that. 

Many B2B businesses rush to generate leads before the dreaded summer slump. But they'd be far more successful if they went after high-value, high-intent accounts first. 

While we can't guarantee they'll buy, we can significantly increase the chances by being very deliberate about who we reach out to and how we reach out to them. 

We hope the blogs we've shared inspire you to refresh your outreach approach and reach your Q2 goals.

Wishing you a successful month ahead! 

Best, 

Hope Relly-Cobb

hope@six.marketing

Director of Content & Senior Analyst

SIX Marketing