SIX on the 6th

In this installment:

🎁 Apply for our 2024 Do Good Grant

📚 Discover 6 ways to use content

🎓 Learn marketing for manufacturers

🧮 Build a data-driven marketing budget

💙 Read about one of our core values

📅 Start your planning for 2024

Applications Open for the 2024 Do Good Grant

Each December, we select a nonprofit to receive a Google Ads grant and digital advertising services for one year, at no cost to them. We will help the winning organization set up, manage, and get the most out of their Google Search Ads.

Read the full details and application requirements by visiting our website below!

Blog: Content Marketing for Manufacturers: 6 Ways to Use Content

Manufacturers, especially those in B2B industries, tend to have very long sales cycles. If you're trying to shorten yours, content marketing might be the tactic you need. Read our latest blog to learn six different ways you can use content in your marketing efforts. 

Blog: B2B Manufacturing Marketing Guide: Digital Marketing for Manufacturers

Most B2B manufacturing companies are so niche that there's no one-size-fits-all plan for effectively reaching their ideal customers and convincing them to buy. In this blog, we reviewed the best marketing tactics for manufacturers and how to tailor them to fit your market and needs. 

Blog: How to Build a Data-Driven Marketing Budget & Determine Your ROI

How much should your marketing budget be? Where do you get the data to build a budget? Read our blog to learn the best practices for allocating your marketing budget and determining your ROI. 

SIX Core Values: Do Good

We love all of our core values, but Do Good holds a special place in our company culture at SIX. While we're always trying to do good for our clients and our team members, we also believe that giving back the community should be an integral part of running a business. That's why we volunteer, donate to great causes, and give away our Do Good Grant every year. 

How will you grow your business in 2024?

As 2023 comes to a close, everyone is distracted with meeting year-end goals and holiday preparations. Now is a great time to start thinking about how you can grow your business in 2024. Reach out to  leah@six.marketing to discuss your vision!

A Note from Team SIX ✒

Hello partners & friends,

I read an interesting LinkedIn post the other day that said "Don't be the best. Be their favorite. We are not rational creatures. We make subjective choices, then rationalize them later."

At first glance, this seems to apply more to B2C industries than to B2B. We all have brands we're loyal to because we're partial to them. Is your favorite restaurant the best in the world? Probably not, if we're being objective. But you choose it time and time again because of the food, the atmosphere, the service, and the memories you associate with the place. 

But this concept does apply to B2B. Your buyers might seem more rational, but their choices are still subjective. Let's face it: every one of your competitors is going to be touting that they're the best, and buyers know that you can't all be right. So, they're going to have to decide what seems [subjective] best to them. 

Let me clarify that you should still always try to be the best in your industry. But in a world where everyone is marketing themselves as "the best," you need to establish yourself as the favorite. What appeals to your audience? What's going to make them associate positive things with your brand? What's going to make your brand likeable? What's going to make them partial to you? 

Once you build a connection with your buyer and become their favorite, they'll be more likely to stay loyal to your brand. They'll be less likely to churn and will have a longer lifetime value. And you'll have a better, stronger partnership between your companies. 

So maybe the advice should be:

Be the best. But build a connection that makes you the favorite. 

Wishing you a successful month ahead! 

Best, 

Hope Relly-Cobb

hope@six.marketing

Director of Content & Senior Analyst

SIX Marketing