SIX on the 6th

In this installment:

📚 Create content to educate your leads

🗻 Attend the NYS Innovation Summit

🕵️‍♀️ Join us for a cyber security webinar

🎫 Get early bird tickets to our workshop

🧡 Apply for our 2024 Do Good Grant

🚂 Get on track with your year-end goals

Blog: Content Marketing for Manufacturers: 6 Ways to Use Content

Manufacturers, especially those in B2B industries, tend to have very long sales cycles. If you're trying to shorten yours, content marketing might be the tactic you need. Our team at SIX often recommends that our manufacturing clients implement a plan to produce content to help educate their prospects and guide them through the buying process.

While content marketing is a tactic in its own right that can help you attract and engage leads, it also builds a foundation for most marketing campaigns. As you'll see in this blog, content marketing supports a wide range of other tactics, like advertising, direct sales outreach, email marketing, social media, and more. 

Event: Visit Our Booth at the NYS Innovation Summit

We're proud to be a bronze sponsor of this year's New York State Innovation Summit, along with our strategic partner Sandler Training of Albany. Come visit our booth on October 16-17th at the Saratoga City Center! 

Webinar: Manufacturing in the Crosshairs: Strategies to Combat Property Theft and Cybercrime

Join us on October 18th to learn how to protect your business from threats! We're excited to be hosting this webinar with our strategic partner OrbitalFire Cyber Security. 

Manufacturing Workshop: Mastering Sustainable Growth: A 360º Approach to Effective Sales & Marketing Processes

On October 31, we'll be hosting an in-person workshop at the Capital Region Chamber in conjunction with the Center for Economic Growth. In this event tailored to manufacturers, we'll discuss how to align sales and marketing strategies to foster sustainable growth. You'll learn how to shorten your sales cycle, prospect proactively, implement an effective sales process, and develop a sales team culture that produces real results. 

EARLY BIRD PRICING (through 10/20) - $99.00

General Admission - $149.00

(P.S. We'll be giving away free tickets to the workshop at the NYS Innovation Summit, so stop by our booth for your chance to win!)

Announcement: Apply for the 2024 Do Good Grant!

Do you know a nonprofit that would benefit from Google Search Ads? Each December, we select a nonprofit to receive a Google Ads grant and digital advertising services for one year, at no cost to them. We will help the winning organization set up, manage, and get the most out of their Google Search Ads. Learn more and apply on our website!

Are you on track to reach your 2023 goals?

How is your year going? It's not too late to get on the right track to finish out the year on a high note and prepare for success in 2024. Reach out to  leah@six.marketing to discuss your goals and how to reach them.

A Note from Team SIX ✒

Hello partners & friends,

If you started a new initiative today, where would you be with it in two years? 

That seems like a long time. And a lot of work. But you don't have to do all of it at once. 

This month marks two years of SIX on the 6th. We've now sent out 25 editions of our newsletter (many of which can be revisited in our resources archive), and in retrospect, it's hard to believe we've done so many. But by chipping away at it month after month, we now have a long-running newsletter. 

If you've been reading our newsletters, we want to take a moment to thank you for your support. We hope the materials we've shared over the years have been helpful and that you'll continue to enjoy our visits to your inbox. (And we hope to see you at one of our upcoming events!)

Wishing you a successful month ahead! 

Best, 

Hope Relly-Cobb

hope@six.marketing

Director of Content & Senior Analyst

SIX Marketing