B2B manufacturing companies face a unique set of issues when it comes to marketing their products and services. The most unique issue is that most companies are so niche that there's no one-size-fits-all plan for effectively reaching their ideal customers and convincing them to buy.
At SIX, we've worked with a lot of manufacturers, many of them in B2B industries. In this blog, we'll be taking a look at the best marketing tactics for manufacturers and how to tailor them to fit your market and needs.
The construction industry is highly competitive. That's why it's important to have a strong marketing plan in place. In last month's blog, we explored six major elements of marketing that are particularly important for construction companies.
Account-based marketing (ABM) isn't a one-size-fits-all solution for B2B companies. The best ABM tactics are creative and personalized for each campaign. In this blog, we discussed the three main approaches and what they involve.
One of our core values is "strive for 1%." Built into our team is a mentality to become 1% better every day. We do this through continued learning, certifications, weekly lunch & learns, and staying up to date on the latest in marketing.
If you're feeling the looming pressure of your 2023 goals as we enter the last month of Q3, you're not alone! If you think it's time to take a new approach and pivot your strategy, you should know it usually takes at least a month to get a new campaign up and running — so now is the time to act! Reach out to leah@six.marketing to discuss what your best options might be.
A Note from Team SIX ✒
Hello partners & friends,
The summer slump is over and business is back to usual. But should you go back to usual?
September is a great time to reset your marketing and rethink your approach, especially if you want to start seeing results by the end of the year. Maybe that means trying a new tactic this fall or consulting with an outsourced CMO to build a new plan for 2024.
If there's anything we can do to help your September feel like a fresh start, just let us know!
