BOATING & MARINE
SIX has specialized in marine marketing and advertising since our first client over a decade ago. We understand the boating industry inside and out, and can help you navigate its competitive waters.
BOAT MARKETING & ADVERTISING THAT REELS IN LEADS
SIX has worked in the marine industry since day one. We're marketing experts and boating enthusiasts who have worked with all kinds of companies: dealerships, marinas, suppliers, manufacturers, and more. We work closely with our clients to develop a marketing strategy that drives sales and grows their business.
No matter what your biggest challenge is, our marine marketing delivers results you can count on.
SIX will generate more leads for your sales team but, most importantly, we'll warm up and qualify those leads.
More sales opportunities come with greater brand awareness. Our team will help you stand out from your competitors.
BOATING & MARINE MARKETING SERVICES
- Lead generation
- Digital advertising
- Growth-driven website design
- Trade show & event marketing
- Traditional advertising (TV, radio, & print)
- Social media marketing
- Content marketing & blogs
- Search engine optimization (SEO)
- Video marketing
- Email marketing
- Co-op advertising management
- Account-based marketing (ABM) for B2B
- Review gathering & brand reputation management
- Comprehensive marketing plans
- Sales training & consulting
- Dealer systems solutions
- Inventory management
- CRM implementation
- Platform management (DX1, ARI, HubSpot, Salesforce, and dozens more)
Our clients say it best.
11+ Years Working Together
If you are not utilizing SIX to take your business to the next level, you are giving your competition the advantage.
SIX has been our go to management and marketing firm for over 11 years. Over this decade plus, SIX has taken the time to research our market, our team, and our business model. SIX always makes sure our overall message is consistent with our business model and our brand.
Over our time together, SIX has evolved from taking the reins for both our marketing and business management consulting here at Woodard Marine. SIX has full control of our annual budget, communication with vendors, along with management facilitating and organizing weekly meetings within our dealership teams. SIX is the master at creating team building, implementing events, measuring effectiveness of campaigns, implementing management goals, and creating a social media platform that attracts all demographics.
SIX is not just a one stop marketing firm, but an all inclusive business management powerhouse.
LAUREN WOODARD-SPLATT | CEO
B2C Boating & Marine Marketing
The boating industry is competitive, but we help dealerships and marinas stand out and attract the right customers. Our team does everything from advertising to social media to website management and beyond. One of our specialties is organizing boat shows — we'll help you plan, promote, and run successful events.
Website Design for Boat Dealers
The boating industry is a very visual industry, so your website should show off your inventory to potential customers. Our team of web designers and developers create stunning websites for our marine clients. They use growth-driven design to build websites, which means they launch faster and are consistently improved and optimized over time.
Our team can create and manage inventory listings, write informational how-to blogs, create eye-catching graphics, and more. Each website is optimized for conversions and search engines (SEO). We'll work with you to create the website of your dreams and help you attract more customers to your business.
B2B Boating & Marine Marketing
If you're a manufacturer or supplier in the marine and boating industry, we can help you get in front of the right companies. We use tactics like account-based marketing (ABM) to market to your ideal customers and help you close more deals.
Marketing Strategy for Marine Manufacturers
SIX works with both boat dealers and manufacturers, putting us in a unique position to understand the entire process. We understand what dealers (and their customers) want, because we work with dealers every day.
Every manufacturer we work with has its own unique problems to solve. At SIX, we typically see a few common themes.
- Lack of high-quality leads
- A longer sales cycle
- High costs & low profit margins
We solve these problems (and more) by leveraging our marine marketing expertise. Some of the tactics we use include:
- Account-based marketing (ABM)
- Digital advertising & PPC
- Inbound & content marketing
- Search engine optimization (SEO)
- Brand strategy
- Social media marketing
- Sales coaching & development
Boating Industry Magazine: Inbound persona basics
Interview with SIX's CEO, Christopher Ryan
Using buyer personas as part of an inbound marketing strategy is one way for dealers to learn more about the importance of content driving digital marketing, said Christopher Ryan, CEO of Saratoga Springs-N.Y. based SIX Marketing, which serves manufacturers, dealers and marinas, as well as marine industry suppliers. The most common misconception about digital marketing is that people think what used to work in traditional marketing still works, Ryan said.
Businesses used to be able to craft their own brand stories and advise their customers through their marketing. Now, through the internet and social media, everyone is connected in real-time and a dealer’s products and services are frequently researched before they a customer reaches out. Savvy consumers are educated before a dealership visit.
“Buyer personas are representations of your ideal clients,” Ryan said. “Through research, we take a much more in-depth dive into the everyday lives of these personas to learn about their challenges, needs and goals. By exploring personas in detail, we can deliver more receptive messaging.”
Part of the buyer persona process also involves interviewing each of the organization’s departments in order to establish a cohesive understanding of their goals and to provide them with a simplistic view of their target market, Ryan said, adding that marketing and sales teams should work together, which ultimately provides consumers with a better user experience and increases sales.
“Traditional demographic targeting tends to makes assumptions that a particular group thinks alike and are at the same stage of the buying process,” Ryan said.
Boat dealers can benefit by becoming early adopters of this modern marketing way of thinking. “When you choose to connect with customers on a more personal level, your entire perspective tends to change,” Ryan said. “This connection will increase market share and mitigate costly mistakes. Moreover, consumers are smart and can spot general sales-focused advertising immediately.”
People are served so much content on a daily basis that they are trained to filter out the typical advertisement. Giving them a personalized experience significantly increases a brand’s chances of converting this interaction into a sale.
This plays directly into the boating industry promoting a lifestyle based around social interaction.
“When boating, we wave to one another and are excited to share the boating experience with friends and family,” Ryan said. “Naturally, the best way to promote social interaction is through social media.”
Growth-driven design (GDD) for websites adapts to customers’ needs and serves them with a website experience that will leave them wanting more, Ryan said.
These sites are built around the user’s behavior. The idea is using data to create a better, ongoing experience.
“Making assumptions of what your customers want on a website is a thing of the past,” Ryan said. “Let your competitors lease a website or use a cookie-cutter template that looks just like everyone else’s. If you adopt a GDD website philosophy, chances are you will obliterate the competition.”
BOOK A MEETING WITH SIX
READY TO SAIL PAST YOUR COMPETITION?
SIX has been providing marketing for the boating industry since day one. Our team has a sales-centric approach to marketing and is passionate about helping manufacturers and dealers grow their businesses.
Fill out the form below to request more info about our services.