ACCOUNT-BASED MARKETING (ABM)
First, we'll conduct market research to define your ideal customer profiles (ICPs) and find your target accounts. We'll then identify the contacts at those accounts who we need to target.
Our team will write creative and persuasive sales email sequences, LinkedIn messages, and marketing emails to communicate with and nurture your prospects into booking meetings with your sales team.
Our content team will create resources to share with your prospects, such as case studies, guides, reports, and so on. We'll also create landing pages that are optimized for conversions.
We'll create brand awareness ads served directly to your target list through channels like display ad networks and LinkedIn. We can even geofence office buildings to serve ads to people working at your target accounts.
We'll constantly monitor the progress of your ABM campaigns and adjust accordingly so you get the best ROI. If you have an in-house sales team, we'll also give them the info they need to better understand their prospects.
OUR ABM SERVICES
- ABM strategy
- Market research
- Target account identification
- Sales email sequences
- LinkedIn outreach
- Marketing emails
- Content creation
- Landing pages
- Creative alpha tactics
- Reporting & analytics
ABM THAT ELEVATES YOU ABOVE THE COMPETITION“Great communicators and very forward-thinking agency. They aren't a cookie cutter template agency but work to elevate you above the competition."
Marketing Manager, AgroChem
ABM: Quality vs. Quantity
ABM is all about marketing to high-quality leads who have a higher likelihood of becoming your loyal customers. Instead of marketing to a broad segment of prospects or generating a large list of leads, we'll be zeroing in on your ideal accounts. Such a small target audience allows us to use creative tactics (like sending branded swag or gifts) to convince your best leads to sign.
ABM for B2B CompaniesABM is almost always a B2B tactic. With ABM, we'll find the companies that need your product or service the most and approach the right contacts at those companies. We'll market to them in personalized and creative ways, and convince them your company provides the solutions they need.
ABM Success Stories
Meet some of our clients who have hired us to run ABM campaigns, which have transformed their business.
Targets one account
One-to-One ABM targets one high-value ideal customer and delivers hyper-personalized marketing materials. Trying to land a whale? This is the method we recommend using.
Targets a small number of similar accounts
Targets a larger audience segment
One-to-Many ABM targets a wider segment of similar ideal customers with a common characteristic. It's less effective than other ABM strategies and is best used for lead gen.