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account based marketing agencies

ACCOUNT-BASED MARKETING (ABM)

At SIX Marketing, we specialize in account-based marketing (ABM), a highly-personalized way to reach your ideal customers. 
TARGET AUDIENCE IDENTIFICATION

First, we'll conduct market research to define your ideal customer profiles (ICPs) and find your target accounts. We'll then identify the contacts at those accounts who we need to target.

SALES SEQUENCES, LINKEDIN OUTREACH, & MARKETING EMAILS

Our team will write creative and persuasive sales email sequences, LinkedIn messages, and marketing emails to communicate with and nurture your prospects into booking meetings with your sales team.

CONTENT & LANDING PAGES

Our content team will create resources to share with your prospects, such as case studies, guides, reports, and so on. We'll also create landing pages that are optimized for conversions.

DIGITAL ADVERTISING & GEOFENCING

We'll create brand awareness ads served directly to your target list through channels like display ad networks and LinkedIn. We can even geofence office buildings to serve ads to people working at your target accounts.  

ANALYTICS & REPORTING

We'll constantly monitor the progress of your ABM campaigns and adjust accordingly so you get the best ROI. If you have an in-house sales team, we'll also give them the info they need to better understand their prospects. 

CONTACT OUR TEAM FOR MORE INFO

Every client and industry is different, and so are their goals and objectives. Contact our ABM experts today and let's see if a short call turns into a longer conversation.

OUR ABM SERVICES

  • ABM strategy
  • Market research
  • Target account identification
  • Sales email sequences 
  • LinkedIn outreach
  • Marketing emails
  • Content creation
  • Landing pages
  • Advertising
  • Creative alpha tactics
  • Reporting & analytics
Our clients say it best.

ABM THAT ELEVATES YOU ABOVE THE COMPETITION

Great communicators and very forward-thinking agency. They aren't a cookie cutter template agency but work to elevate you above the competition."
Bryan Gallagher
Marketing Manager, AgroChem

ABM: Quality vs. Quantity

ABM is all about marketing to high-quality leads who have a higher likelihood of becoming your loyal customers. Instead of marketing to a broad segment of prospects or generating a large list of leads, we'll be zeroing in on your ideal accounts. Such a small target audience allows us to use creative tactics (like sending branded swag or gifts) to convince your best leads to sign. 

six marketing business growth

TARGET YOUR IDEAL CUSTOMERS

ABM for B2B Companies

ABM is almost always a B2B tactic. With ABM, we'll find the companies that need your product or service the most and approach the right contacts at those companies. We'll market to them in personalized and creative ways, and convince them your company provides the solutions they need. 
lead-generation-agencies--SIX

ABM Success Stories

Meet some of our clients who have hired us to run ABM campaigns, which have transformed their business.

ACCOUNT-BASED MARKETING SOLUTIONS

Account-based marketing (ABM) isn't a one-size-fits-all solution, but there are three main types. Check out the overview below or read more about them on our blog.

ONE-TO-ONE

Targets one account

Highly personalized to the company's needs

One-to-One ABM targets one high-value ideal customer and delivers hyper-personalized marketing materials. Trying to land a whale? This is the method we recommend using.

ONE-TO-FEW

Targets a small number of similar accounts

Personalized to their common needs
One-to-Few ABM takes a handful of your ideal customers in one specific segment (like a subindustry or location) and delivers marketing materials tailored to their needs. 

ONE-TO-MANY

Targets a larger audience segment

Less personalized

One-to-Many ABM targets a wider segment of similar ideal customers with a common characteristic. It's less effective than other ABM strategies and is best used for lead gen.

LET'S SEE IF ABM IS RIGHT FOR YOUR BUSINESS

 

READY TO TARGET YOUR IDEAL CUSTOMERS?

Fill out the form below to request more information about our ABM services.