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Access GTM Assessment
LET'S CHAT

The SIX Delivery System

The SIX Delivery System connects your strategy and execution, ensuring your team stays focused on what drives growth. We help you prioritize the right initiatives, align your resources, and concentrate on the metrics that matter most for business success.

With over 15 years of experience, we expertly execute a wide range of go-to-market strategies and executable tactics, delivering reliable results across every motion. 

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Which GTM metrics drive your business health?

Revenue Operations (RevOps) is the foundation for managing all your go-to-market data. It ensures you stay aligned with your GTM strategy, bringing greater efficiency and predictability to your business.
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How do you give your team clarity, alignment, and trust ?

There's a formula to help customers clearly identify tangible value within 30 days, no matter what you're selling. We identify what reduces value and what improves customer satisfaction.
SIX Marketing-GTM-Connecting Strategy to Execution
How can you connect strategy to execution?

If you have followed our process and let us help you implement the GTM playbook, the next part is easy: executing your go-to-market plan through the proper motions that will deliver this highest continued value. 
WHAT GTM METRICS DRIVE YOUR BUSINESS' HEALTH?

ONE GTM SCORECARD THAT DEFINES SUCCESS

We help companies measure success by moving from tactical department metrics to strategic revenue metrics in order to achieve efficient growth at scale. We do this by helping your RevOps team develop a single source of truth for all teams to measure success. One dashboard. One clear way to measure success. 

Together, we’ll establish:

  • The key metrics you should be tracking
  • Repeatable, reliable processes
  • Confidence in your data
  • A united team aligned by shared insights

A true RevOps team will become the lynchpin upon that the entire go-to-market team is unified. 

Revenue Operations-THE GTM OPERATING SYSTEM-SIX MARKETING-CERTIFIED AGENCY PARTNER
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"We need more of these types of opportunities. A Fortune 500 company is asking us to establish a strategic partnership. It all began with refining who we are going after. Nice job reeling them in!"
Michael DommengeCEO, Electrical Equipment Solutions
HOW DO YOU GIVE YOUR TEAM CLARITY, ALIGNMENT AND TRUST?

CONNECTING STRATEGY TO EXECUTION

Scaling comes from having clarity. The outcome you can expect is an aligned, high-producing revenue team that has an accelerated path to market. 

We help you bridge the gap between big-picture strategy and everyday decisions. Discover the CAT Framework, Clarity, Alignment, and Team, and learn why clarity is more valuable than certainty. We can help you overcome resource challenges and emphasizes the benefits of the GTM Motions Playbook. 

This is for leaders looking to strengthen strategic alignment and drive effective execution and our framework will help them get there. 

LEADERSHIP AND MANAGEMENT-THE GTM OPERATING SYSTEM-SIX MARKETING-CERTIFIED AGENCY PARTNER (2)
TABLE OF CONTENTS
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The SIX Go-to-Market Motions

Your GTM playbook will guide you to the best motion(s) you should be executing to deliver the best results. If you don't have your playbook completed, STOP! Do not pass go, do not collect $200.

Why? 

Frankly put, because every company is trying to do too many things, are spread too thin and the personnel and financial resources are never enough to create sustainable growth. We can help provide clarity and address many of these all too common pitfalls. If you are ready to begin execution, then let's proceed.

 

Inbound-Led

We have decades of experience in driving conversion through content. We help harvest demand via AI, paid, organic, social, email to help qualify and route to Sales.

SIX helps Inbound-Led Motions by:

  • A HubSpot Platinum Partner
  • A seat on The Trade Desk 
  • Certified Experts in Paid Media- traditional and digital (LinkedIn, Direct Mail, Meta, Google Ads, PPC, etc.)
  • Social Media Experts
  • Email Experts (inbound and outbound)
  • Certified in SEO/GEO/AEO 
  • Content Development (Blogs, Articles, Lead Hooks, Case Studies, Podcasts, Video Content etc.)
  • AI-First Strategy & Integration Experts 

 

Outbound-Led

SIX are B2B specialists, dedicated to helping outbound teams with coordinated and targeted account outreach, using results-driven strategies. We combine industry-leading tools and proven solutions to design outbound approaches that go beyond the traditional, status quo methods your competitors employ. 

SIX helps Outbound-Led Motions by:

  • Account Based Marketing (ABM)
  • Agentic & Signals Based Marketing (ABM on Steroids)
  • Customer Intent (Company and Contact Level Records)
  • 1:1 Advertising
  • Content Hub Development
  • Targeted Email Marketing
  • Partners with Sandler Sales Training (Prospecting, Process, Accountability)
  • Sales Program Savvy (Challenger, Sales Xceleration
  • Fractional Support (SDR, CRO, etc.)
  • Proactive Customer Success Segmentation (Upserving, Customer Communication +)

 

Event-Led

Event-led is still one of the top performing motions select segments prefer. We help create premium event experiences to drive quality connections through roadshows, events, conferences, in-person and hybrid, tradeshows etc.)

There is an old way to run Event-Led (sponsorships, business cards, banners, tchotchkes+) and the SIX way:

  • Owning the Event
  • GTM Event Strategy
  • Targeted Accounts
  • GTM Teams
  • Speaking Opps
  • Human and Booth Engagement
  • Shock and Awe Moments
  • Distinct Point-of-view
  • Decision-based Tactics+
  • Guerilla Marketing
  • Experiential Marketing

 

Partner-Led

One of our favorite motions is Partner-Led, mainly because that's how we built our GTM firm over 15 years ago.

If your company has segments that particularly do well activating indirect selling programs through channels, partners, an ecosystems or have referral, affiliates and resellers than Partner-Led motions are a must. 

SIX supports Partner-Led motions with strategies tailored to fit each client's unique ecosystem.

  • Channel Training and Support
  • Partner Assessment
  • Brand Guidelines
  • Shared Rules and Requirements 
  • Territory Management
  • Compensation Development
  • Channel Content Development
  • Benefits Analysis
  • Joint Program Development
  • Co-Op Planning
  • Demystifying the "Multiple Company" Value Story 

 

Community-Led

Community-led motions harness the power of your audience by engaging and empowering your community to drive growth and impact. This approach can be a powerful go-to-market (GTM) strategy or a catalyst for social change. Examples include building user communities that provide valuable feedback and advocacy for your brand, or launching initiatives like community gardens, conservation projects, and social justice campaigns that unite people around a shared purpose.

Community-Led motions is also one of the fastest growing motions many companies are adopting. 

SIX helps Community-Led initiates through:

  • Thought Leadership Development
  • Industry Expert Positioning 
  • Influencers
  • Happy Customers/Evangelists
  • Harnessing and Repositioning UGC User-Generated Content
  • Community-driven Group Strategy, Forum Content/Marketing
  • Branding
  • Word of Mouth Strategies

 

Product-Led

Product-Led motions can offer powerful opportunities for scalable growth, but they come with specific challenges and risks. Choosing the right Product-Led approach and structuring it effectively is essential for long-term success. Most product-led growth (PLG) strategies let the product sell itself, enabling deals, upsells, adoption, and expansion. But true adoption often benefits from sales-assisted PLG. Knowing when and how to involve your sales team is crucial.

SIX helps companies employing PLG-Led Motions through numerous areas:

  • Monetization of Freemium to Paid
  • Knowledge Base Development
  • DIY Content
  • Self-Serve Resource Desk
  • AI Integration and Customized Experiences
  • How-To and Help Video Development
  • Churn Reduction Strategies
  • Retention Value Development
  • Turning Faceless Transactions to Loyal Customers
  • Upserving Communication and Nurturing Tactics Increasing Adoption
  • Customer Journey Mapping
  • User Onboarding Assessment and Experience Development
  • UX/UI Analysis
  • Website and PLG Development