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manufacturing-marketing-success-story-bliley-technologies

Client Success Story:
REACHING NEW HEIGHTS IN NEW SPACE

How SIX uses a combination of inbound and outbound campaigns to achieve success in a complex industry.
PROJECT

Ongoing inbound marketing and outbound lead generation.
WHAT WE DID

Research and audits, LinkedIn outreach, blogs, SEO, organic social, and more.

 
CLIENT

Bliley Technologies

www.bliley.com
TIMELINE

May 2022 - present

SUCCESS SUMMARY

Bliley Technologies has been manufacturing oven controlled crystal oscillators (OCXOs) and other frequency control devices for nearly 100 years. Their technology powers everything from 5G cellular communications, to GPS, to the first spacecraft to explore Pluto. 

They had been practicing inbound content marketing for several years and had seen great success with search engine optimization (SEO), running a popular educational blog geared towards RF engineers in the telecommunications, defense, and aerospace industries. After their long-time marketing manager left, Bliley hired SIX to continue their inbound efforts and launch new outbound lead generation campaigns.

By starting with an initial Research & Audits phase, which included an analysis of their current systems, personas, and top competitors, our team was able to identify the top areas for improvement and develop an effective ongoing strategy. Our team maintained their blog and social media accounts while implementing a LinkedIn outreach campaign to over 23,000 accounts, with a unprecedented 40% average connection rate. 

In Fall 2023, Bliley was acquired by Kyocera AVX, a subsidiary of Kyocera Corporation. We continue to work with them to educate their audience, maintain their reputation as a trusted thought leader, and attract new business. 

GOALS

  • >22% Compound Annual Growth Rate AGR
  • Continue on a similar trajectory as before, but add in other campaigns and content; including auditing supporting systems, for now into the future
    • Execution of established plan with tactical and strategic marketing support
    • Audit website and systems, including HubSpot
    • Audit plan and personas
  • Implement lead generation and nurture campaigns to make customers for life 

bliley-square-logo

 

Branded Social Templates

Bliley22_BrandSocialTemplates
Bliley22_BrandSocialTemplates2
Bliley22_BrandSocialTemplates4
Bliley22_BrandSocialTemplates5
Bliley22_BrandSocialTemplates3
Bliley22_BrandSocialTemplates6

SIX's Solutions

  • Comprehensive audits and recommendations
    • Google Ads
    • Website & SEO
    • Personas
    • Social media
    • Competitor content & SEO
    • HubSpot
  • Outsourced CMO services
  • Ongoing LinkedIn lead generation outreach campaigns to target audiences
    • Messaging
    • Outsourced SDR services
  • HubSpot platform optimization
  • Nurture campaigns targeted to personas
  • Inbound content marketing
    • Developing new blogs
    • Updating and reoptimizing dozens of existing blogs
    • Ongoing search engine optimization (SEO)
    • Newsletter
    • Organic social posting, including branded template graphics

manufacturing-inbound-marketing-blog-example

 

Branded Blog Title Graphics

ocxo-qualities
what-is-a-local-oscillator
4-key-questions-to-ask-to-find-the-perfect-crystal-oscillator-for-your -design
assured-pnt-going-beyond-gps-timing
electronic-frequency-control-methods
oscillator-aging-how-long-ocxo-shelf-life
low-phase-noise -oscillators-for-radar-and-communication-systems
ocxo-lead-times-explained
the-importance-of-temperature-stability
crystal-oscillator-stability
reasons-to-order-ocxos-in-large-batches
how-to-select-the-correct-g-sensitivity-product
how-to-maintain-frequency-stability-in-crystal-cscillators
at-vs-sc-cut-quartz-crystals-efc-over-specification-costing-you
crystal-oscillator-output
how-to-prevent-activity-dips -frequency-perturbations-in-crystal-oscillators
crystal-cut-types-at-vs-sc-cut-performance
crystal-oscillator-manufacturers-rf-technology-best-practices
3-types-of-ocxos
the-3-ps-of-oscillator-pricing-how-to-maximize-your-roi
Bliley Technologies

RESULTS

  • Sent 23,067 LinkedIn connection requests across all outreach campaigns
    • 40% average connection rate across all campaigns (industry average: 21%)
    • Added 9,553 new connections in Bliley's ICP to the client's LinkedIn profile, increasing his audience and reach
  • 129 leads who requested future follow-ups
  • 164 interested leads
  • 13 referrals
  • Leads included contacts from NASA, Airbus, Boeing, Northrop Grumman, Raytheon, Honeywell, Amazon, and many more.

 

manufacturing-marketing-case-study-bliley

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