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ev charger

Client Success Story:
Supercharged Leads

How SIX generated qualified leads for Electrical Equipment Solutions.
PROJECT

Helped a global installation logistics company get qualified leads from EV charger manufacturers.
WHAT WE DID

Cold sales outreach, with no supporting marketing efforts. 
CLIENT

Electrical Equipment Solutions

electricalequipmentsolutions.com
TIMELINE

December 2023 - January 2024

 

SUCCESS SUMMARY

We worked with our client of several years, Electrical Equipment Solutions (EES), to generate highly qualified leads within the span of three weeks. Our target list was compiled from careful research into specific companies to identify if they fit EES' ideal customer profile.

Because of our deep understanding of EES' target personas and the gaps that exist within their market, our team was able to laser focus on the prospects' challenges and needs, and knew how to address any objections. 

We targeted 137 contacts at 48 companies with highly personalized sequences. Our team booked 9 meetings that resulted in 3 open opportunities, including one with a billion-dollar company. 

GOALS

  • Conduct outreach to C-level executives in the EV charger market to book meetings.
  • Generate highly qualified leads in a short period of time.

EES_FINAL (1)

 

SIX's Solutions

  • Strategic positioning to help our client serve an expanding market.
  • A carefully selected account list targeting three types of companies.
  • Firmographic-based sequences that spoke to the unique needs of each company type.
  • Value-based messaging that presented partnering with EES as a growth opportunity. 
Electrical Equipment Solutions

RESULTS

  • 48 companies targeted
  • 137 contacts
  • 9 responses
  • 9 meetings booked
  • 3 open opportunities
  • Several meetings with a division of a billion-dollar company
  • Bids on multiple opportunities at another company, with more in the pipeline
     

EES_MARK

 

ev charger
"We need more of these types of opportunities. A Fortune 500 company asking us to establish a strategic partnership. Nice job reeling them in!"
Michael DommengeCo-Founder & CEO, Electrical Equipment Solutions

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