SIX on the 6th

In this installment:

🏔 Grow with a fractional CMO

☕ Engage better with your leads

💌 Discover the benefits of outsourcing 

💻 Learn more about ChatGPT

❤ Read our latest client success story

♟ Try a new lead gen strategy

Blog: What Is a Fractional or Outsourced CMO?

Having a CMO to provide strategy and direction to your marketing can make a huge impact on growing your business. But hiring a full-time executive isn't always feasible. 

That's when a fractional or outsourced CMO can be a great alternative. In our latest blog, we explained what a fractional CMO is and outlined the top three benefits of hiring one. 

Blog: Begin with the Buyer: Use Inbound Marketing to Drive Content Engagement

Buyer personas and the buyer's journey are important elements of inbound marketing. In one of our latest blogs, learn how you can use them to drive content engagement and generate leads. 

Blog: Should You Hire a Marketing Agency or In-House Marketing Staff?

When you need to expand your marketing efforts, does it make more sense to hire staff or outsource to an agency? Learn more in our in-depth article. 

Search Engine Journal: 11 Disadvantages of ChatGPT Content

The internet is buzzing about ChatGPT. But can AI-generated content ever replace the human written word? This recent Search Engine Journal article outlines 11 ways AI writing lacks that human element.

Client Success Story: Accessibility Activation

SIX's holistic approach to supporting organizational growth extends beyond marketing. Read our latest case study to learn how we helped Greenfield Community College make their course videos and online classrooms ADA compliant. 

Start the year off right with a new lead gen strategy

Want a continuous flow of qualified leads? Reach out to leah@six.marketing for more information about our signature lead gen program with a built-in Sales Development Representative.

A Note from Team SIX ✒

Hello partners & friends,

There was a lot in this month's newsletter about outsourcing and how it can be helpful in growing your business. But tucked in there was also an article from Search Engine Journal on ChatGPT. There's been a lot of talk lately about AI, and it begs the question: should you outsource to robots? 

You might know by now that one of SIX's core values is Be Human. It influences how we interact with our clients, and it also trickles down to how we communicate to our clients' audiences. Our goal is to set them apart from the competition by making highly personalized,  human connections between them and their leads, customers, and clients. 

How can AI do that when it lacks emotions, insight, persuasion, or empathy? The good news is that "being human" is likely to become an even greater differentiator for brands.

Stay tuned next month for our own article on ChatGPT and AI. In the meantime, know we're always here to answer your questions. 

Wishing you a successful month ahead! 

Best, 

Hope Relly-Cobb

hope@six.marketing

Director of Content & Senior Analyst

SIX Marketing