The marketing industry is constantly evolving. So fast, in fact, that it can be hard to tell which new developments are revolutionary and which will be short-lived, get-rich-quick fads.
At SIX, we've been monitoring programmatic advertising for a few years now, and it's becoming increasingly clearer to us that this strategy is here to stay β and that it's a game-changing tactic many of our clients will need in order to succeed as data privacy laws continue to change the digital landscape.
In our latest blog, we discussed what you need to know about programmatic advertising in 2023, including what it is, the difference between walled gardens and the open internet, and how Universal IDs will make your ads more effective.
Many businesses struggle to get results from marketing because what they're doing lacks focus, optimization, measurement, or strategy. In this blog, we reviewed six things that might be holding back the success of your marketing.
Improving your verbal communication skills can improve your customer service, sales, and overall efficiency. In this blog, we reviewed thirteen things you shouldn't say to prospects or customers, and what you should say instead.
We just launched a new HubSpot website for our client Optimum Design Associates! They wanted to simplify their website, change their brand messaging, and update the overall look and feel. Check out their new site!
This summer, we're happy to welcome Helena to our team as a Junior Analyst! She is a rising senior at the University of Richmond, where she studies marketing and visual media & arts. Her eagerness to learn and her graphic design skills make her a great addition to our team!
Break through to your ideal customers with programmatic advertising
Are you looking for a more effective way to reach your audience? Depending on your needs, programmatic might be your best option.
Can you believe it's July already? The year is half over and we hope you're well on your way to achieving your goals for 2023. If you're not, we hope the resources above have given you some great ideas to supercharge your second half of the year.
In the meantime, if you're experiencing a bit of a summer slump, we hope you get to take some time to step back and recharge. "Be Human" is one of our core values we talk about the most, and there's a good reason for it. For us, being human means treating others β and ourselves βwith respect and understanding.
It's easy to get frustrated by the summer slump, but taking some time to breathe can help you return with renewed energy. If there's anything we can do to help your team navigate the summer slump (and summer vacations), please let us know!