A Note from Team SIX ✒
Hello partners & friends,
In marketing and sales, it's so important to stand out in a positive way. That can mean creating content that's more valuable than your competitors', changing your sales approach to build a better connection with your prospects, or just putting in the extra effort your competitors aren't.
Standing out from the crowd has to be a deliberate effort, and that's where strategy comes into play. As we said above, most companies who don't have a plan end up trying disparate things and hoping luck is on their side. Simply having a data-driven strategy can be the difference that sets you apart.
Luck certainly exists in marketing and sales, but going the extra mile will almost always pay off in the end.
Wishing you a successful month ahead!
Best,
Hope Relly-Cobb
hope@six.marketing
Director of Content & Senior Analyst
SIX Marketing