SIX on the 6th

In this installment:

💚 Stand out with human content

💰 Change your sales mindset

🦄 Learn why marketing isn't magic 

🔍 Prepare for the new Google Analytics

🧭 Explore outsourced CMO services

🍀 Depend on strategy instead of luck

Blog: Write Human: ChatGPT, Content Marketing, & How Human Writing Adds Value

There's a lot of buzz about ChatGPT and other AI-generated writing tools, but is the content they produce as effective as human-generated content? One thing is for sure: if you're looking to position your company as a thought leader, your content has to provide unique value. 

In our latest blog, we explored the differences between AI writing and human writing, why your brand's voice and expertise matters now more than ever, and how you can stand out from your competitors. 

Blog: How to Improve Sales Performance: Adopt a Build-a-Sale Mentality

In order to grow your business, you need a great sales process. In one of our recent blogs, learn how changing your mindset can give your sales performance a boost. 

Blog: Marketing Isn't Magic: What Benefits to Expect from Marketing Efforts

Marketing won't grow your business overnight, but good marketing will set you up for long-term success. Check out our blog to learn about the real benefits you can expect from marketing.

Google: Universal Analytics Is Going Away July 1st

You may have heard that Google Analytics is moving from Universal Analytics (UA) to GA4. But time is running out to make the switch! Learn more straight from Google. 

Service Spotlight: Fractional CMO & Consulting

Most businesses would benefit from having a CMO to provide strategy but don't have the budget to hire one full time. That's where our outsourced CMO services can help!

Depend on strategy instead of luck

When a company doesn't have a marketing strategy, they usually try common tactics to see what works, but end up wasting time and money in the end.

Need someone to look at your data, make expert recommendations, and create a strategy that brings a return on your investment? Reach out to leah@six.marketing for more information about our outsourced CMO services. 

A Note from Team SIX ✒

Hello partners & friends,

In marketing and sales, it's so important to stand out in a positive way. That can mean creating content that's more valuable than your competitors', changing your sales approach to build a better connection with your prospects, or just putting in the extra effort your competitors aren't. 

Standing out from the crowd has to be a deliberate effort, and that's where strategy comes into play. As we said above, most companies who don't have a plan end up trying disparate things and hoping luck is on their side. Simply having a data-driven strategy can be the difference that sets you apart. 

Luck certainly exists in marketing and sales, but going the extra mile will almost always pay off in the end. 

Wishing you a successful month ahead! 

Best, 

Hope Relly-Cobb

hope@six.marketing

Director of Content & Senior Analyst

SIX Marketing